With the theme 'Drive the Fun', the 4th PIMS is showing its support for the Department of Tourism's 'It's More Fun in the Philippines' campaign by treating the show's attendees to an array of concept and prototype vehicles and the latest advancements in automotive technology as presented by CAMPI's 13 members. Activities that will be held at the show include automotive photography and scale model exhibits, technical/garage workshops, outdoor activities such as car club meets and vehicle test drives, special auto-financing promos, and nightly entertainment shows.