Soak up the summer sun in SOAK Swimwear

The Juice Bloggers

Summer is just around the corner! It’s bikini time!

SOAK swimwear, the country’s first online swimwear brand has been heating up the summer shores since 2007 with their sensual yet sophisticated swimwear designs. Established by business partners KD Syiaco and Angela See as an online store, 5 years ago, the mini label's first collection exceeded projected sales. “The feedback was good. The news about us went around through word of mouth,” Angela said. It was a 14-piece collection with 2 colors produced per design. Springing off from their successful launch, the trajectory of the brand’s popularity went uphill from then, having sold out collection one after the other.

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Today, Soak Swimwear's bikinis have not only touched the pristine local shores of the Philippines, but have also made their way to the beaches and pool parties of France, Spain, Dubai, Singapore, Indonesia, Thailand, L.A., New York, Shanghai, and the Caribbean, among others. They, in such a short time, have managed to build an international following.

The calming sound of the crashing waves, the cool seaside breeze and the warmth of the golden sun all come into mind with summer, hence the brand’s name SOAK that evokes this laidback sensibility. It’s soaking up the beach and soaking up the luxurious lifestyle. “We wanted a name that will make you think of beach, tan, sun, and wet,” KD said. Whether soaking up the sun or soaking under cool waters, keep style on top form in SOAK swimwear’s stylish and contemporary designs that evoke confidence and sophistication.

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SOAK swimwear sets itself apart from other swimwear labels as it incorporates seasonal clothing trends off the runway to their designs. Translating trends like cutouts, fringe and mesh to summer wear maintains the excitement and the anticipation to their collections. “You can wear our items as a top with a skirt, or even use it as a cocktail dress. We’re never plain, as we always bring something unexpected to the table,” Angela says of their merchandise.

With numerous swimwear brands in the market, the SOAK swimwear woman identifies herself with the jet setting lifestyle. “She has taste, she knows her style and is comfortable in her own skin,” KD says. Being true to the brand’s international flair, their designs embody a luxurious worldwide appeal. “She’s a world traveler, with a passion for enjoying the good things in life,” she adds. It aims to redefine the concept of beach wear style.

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Summer, once again is here, it’s time to hit the beach, get a tan, and soak up the sun in SOAK swimwear. Go ahead, sip that cocktail, get that golden tan and watch the sunset while looking glamorous.