Brilliant!!!

The Department of Tourism and BBDO's plan, to get past the campaign's budget limitations, was to make it go viral~

leveraging every Filipino's passion for their country, and creating a creative snowball effect for the "More Fun" slogan~

I think the plan was more successful than even Sec. Mon Jimenez anticipated; I spent the whole weekend obsessed with making the posters you see here~

(Check out EYP's Search-O-lympics for a chance to win amazing prizes)

and practically everyone else with access to a computer contributed too~

indeed, it was a very happy weekend for all, a new dawn for our efforts for Philippine Tourism!!!

(Enjoy all that the Philippines has to offer by taking a look at the best deals in the metro)

Here's to 10,000,000 tourists in 2016!!!

Sec. Mon is The Man!!! Cheers!